"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." -Maya Angelou here…


About me

I am a multi award winner designer with the educational background of Masters of Integrated Design at College for Creative Studies (MFA) in the US, who has dedicated my time to UX design. I believes that my concentration is not only on providing a problem-oriented approach, but also the inclination of investigating many momentums generated through design thinking process and assess the desirability, viability, and feasibility of them.

“at first, it seems that we need a problem to be solved but eventually the possible solutions must diverge through a creative and efficient process, and the design of a product or a service arrives only at the end of the interactive reflection of the problem and possible directions…. UX design represents the ability to frame and synthesize the abstract of that reflection...”. 

My sweet spot is framing the projects.

My strength is to collaborate with many team members including PMs, engineer leads and high-level management to explore and define the requirements and frame the project. The next step would be discovering and diverging many possible ways to frame requirements and gain a better understanding around problem statement. Then I lead the conceptualizing phase with all stakeholders and try to validate the most relevant ones based on desirability, feasibility, and viability. 


My Design Philosophy

  • The end user should have the most benefit of the design.

  • The big picture needs to be understood and the design should be systematic.

  • Moving from consistency to coherency

  • First ideas are not the best ones,

  • Fail early, fail often




Design - Adobe Suite • Storyboarding • Infographics • Strategy & vision presentations • User flows • Concept sketches • Wireframes & mockups

Research - Data & Task analysis • qualitative and quantitative research • Usability testing • Cognitive walkthrough • Design thinking methods • Market Research

Prototyping - keynote • Invision & Sketch • Axure

Agile management system • Running workshops & Design Sprint Sessions • Leading for creativity certificate by IDEO • Collaborating with Design Magazines. Outstanding ability in Data Analyzing, Market Research, Strategical Thinking & Competitors Analysis.

Tools - Worked with iWork, Apple iLife, Microsoft Office, familiar with Project management software such as Jira, Trello, Pivotal and TFS.


The books I like or I have red recently:

  • Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation by Tim Brown

  • Focus: The Hidden Driver of Excellence by Daniel Goleman

  • A Peace to End All Peace by David Fromkin

  • Where Good Ideas Come from: The Natural History of Innovation by Steven Johnson

  • Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy by Cathy O'Neil



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