I research, Analyze, DESIGN, implement and refine.

Yes! I am a UX Designer!

HEY THERE!

Thank you for dropping by. For me, design is not just a career; it's a lifelong passion and a journey of continuous thinking, learning, creating, and growing.

ABOUT ME

Design is not just a career; it's a lifelong passion and a journey of continuous thinking, learning, creating, and growing. I'm an award-winning designer who breathes design, a critical thinker who has mastered the art of craft, and a team leader who thrives on collaborating with multiple teams. From the humble beginnings of startups to designing software used by millions, I've had a blast creating things that people genuinely love.

PROFESSIONAL EXPERIENCE

As a creative and results-driven Lead Product Designer, I bring over 12 years of experience crafting impactful and delightful experiences that address real-world problems and enrich users' lives. Currently serving as a key contributor at QuickBooks, I lead cross-functional teams to shape the future of financial technology, positively impacting millions of customers globally.

KEY STRENGTHS

Expert in Product Design: Demonstrated proficiency in leveraging over a decade of experience to lead and contribute to the entire product design lifecycle, from ideation to implementation.

Passionate Problem Solver: Committed to creating solutions beyond aesthetics, aiming to solve tangible problems and enhance the overall user experience.

Gen AI Integration: Expertise in incorporating Gen AI technology to create cutting-edge solutions, staying at the forefront of technological advancements.

Leadership in Financial Technology: Specialized in financial technology, focusing on QuickBooks automation and accounting. Collaborates seamlessly with diverse teams to drive innovation and user empowerment.

In-Depth UX Design Knowledge: Possesses a strong background in UX design, utilizing it to design and implement cross-platform customer-facing experiences that resonate with user needs.

Strategic Research and Roadmapping: Proficient in conducting comprehensive market research, engaging stakeholders, and crafting effective product roadmaps that align with organizational objectives.

Continuous Learning: Demonstrates a commitment to professional growth by actively pursuing certifications, contributing to industry publications, and staying abreast of emerging trends and technologies.

PHILOSOPHY

Believes in the transformative power of design as both a problem-solving tool and an interactive reflection of users' needs, desires, and emotions. Views design not only as a functional aspect but as a creative endeavor that shapes meaningful connections between users and products.

QUALIFICATIONS

Bachelor of Industrial design and Master of Arts in Interdisciplinary Design from College for creative studies.

With 12+ years of experience, I specialize in user-centric design across web, mobile, cloud technology, and business applications.

Skilled in leading diverse teams, including researchers, content strategists, UX, and visual designers, to deliver top-quality products.

Experienced in seamless collaboration with Designers, Engineers, and Product Managers across the design process.

Strategic and systematic thinker and designer, advocating for a holistic approach to design and production.

Comfortable with ambiguity, excelling in collaboration with Product Managers and the team for exploration, definition, design, and iteration.

Daily collaboration with engineering teams and Dev leads from early stages, ensuring feasibility, and involving them in the ideation process.

Adaptable team player advocating for users, inspiring teammates, and collaborating with multicultural teams across time zones.

This is my journey—a blend of art, family, technology, and an ever-curious spirit.

MY DESIGN PRINCIPALS

01.
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The end-user should benefit most from the design; the end-user always comes first.

02.
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The big picture must be understood, and the design should be systematic.

03.
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Moving from consistency to coherency is the key to achieving meaningful progress.

04.
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First, ideas are not the best ones, and they evolve through critics and reviews.

MY STORY

From a young age, I immersed myself in the world of art, picking up drawing, painting, and music by the age of ten. With a knack for math and physics, I chose industrial design for my Bachelor's. In 2012, I landed in the U.S., and during grad school, I fell for UX design and strategy. Since then, I've been dedicated to crafting digital experiences.

My husband and I share a love for art and technology, making it a cornerstone of our family culture. Beyond design, I cherish time with my two boys, enjoy doodling, gardening, experimenting with recipes, and exploring both nature and cities. Learning is my greatest passion.

Books on my recent reads or reading list: